It's About Time.


Bangalore, India

Dear Reader,

Thanks for stopping by. As I type this letter it’s raining ☔️ outside. Apparently, it’s a cyclone ⛈. I’m sitting at my desk reluctantly sipping a cup of coffee ☕️ . Reluctant? Because I’m trying to wean myself from the coffee habit. Anyway.

It’s nice to ‘meet’ you!

You’re here to know more about me. It would be a shame if all I did was show you some photos, achievements and shamelessly asked you to subscribe to my newsletter or join my community.

No. No. That’s such a waste of website space and your time ⏳.

So I decided to write a letter ✍️ , instead.

When was the last time you wrote a letter?

I recently sifted through my collection of letters from childhood. The last letter I wrote a letter by postal mail was in 1998. That’s a long time ago. So I thought to myself – why not write a letter to you.

I don’t know your name yet. But if the words in this letter connected with you at some level, I know you’ll reach out to me 🙋🏻‍♀️🙋🏻‍♂️. And then I can know more than just your name 🤝.

Who am I?

My name is Karthik, and I’m 40 years old. I was born in Mangalore, a city on the southwest coast of India. Many years later I learned that I was born in the same hospital as Aishwarya Rai (Miss World 1994). As someone who aspired to walk the ramp in my teens, that’s the closest I got to it!

But I digress…

I live in Bangalore (12.9716° N, 77.5946° E) with my wife Vijetha and 7-year old son Vivaan, who coincidently are away from me in the past few weeks. Given the COVID-19 pandemic and lockdowns, the two have moved to my in-laws’ place for Viv’s summer vacation.

I’m not sure about you, but everytime I find myself alone at home, I’ve watched the movie Home Alone (yeah, the Macaulay Culkin one). I’m sure you have your ways of putting up with loneliness too 😀.

My first teacher – Dad.

I’m born to a doctor-dad – one of the best doctors I’ve ever known. In fact, I say this after having created innumerable PowerPoint slides (on a PC running Windows ’95!) for the papers he presented at conferences. He had his heart in the right place for he was all about serving people.

When I was 13 or 14, I remember asking my father how he was such a good doctor. He smiled and replied, and his words still echo in my ears. He told me, and I paraphrase:

The best way to be good at something is to teach it to others. Teaching others will help you understand a subject better. But Karthik, remember one thing - always be a student first. Be curious and don't be shy to ask questions.

- Dad

But our lives changed in 2012.

Just a few months after my wife and I announced we were pregnant with our son, my father was diagnosed with a strange mental health condition. He was forgetting a lot, and it was believed to be an acute case of depression.

It’s around that time I told my wife about my plan to take a break to spend time with family (and more importantly, my son). In four years, after saving up, I took a career break in 2016.

It’s TODAY, five years ago…

…that happened to be my last day in cubicle-life. It feels strange to write this, but it feels so good. No, not because I disliked corporate life. But because I discovered a whole new world.

Podcasts, online courses, and copywriting.

That’s what I do today. But it was not easy getting started. I had some deeply-seated beliefs about marketing and sales – largely due to my middle-class upbringing and my introverted nature. And perhaps also due to horrible experiences with salesmen and marketers in the past.

(Now, this is what I call timing – I just received a phone call from a telemarketer selling home loans!) 😤

So yes let’s get back to where we left.

After a few months of starting a podcast, I received an email one morning asking if I did workshops. Everything changed from that day on. Because starting that day, I got opportunities in the form of inbound requests.

That’s when I realized the right way to do marketing and sales is not by marketing and selling.

Building relationships. ♥️

That’s what I do, and that’s what I help my clients and customers do. Because no matter what business we run, B2B or B2C, we are in the P2P business. It’s people to people 👥.

And that’s what this website is all about. Here, you’ll find resources to help you build a relationship-driven business. I care a lot about this, and I hope you’ll find value too.

I appreciate you.😺

It’s 6:45 pm as I type this, and the sunset 🌅 outside my window 🪟 is just beautiful…although dimmed by the rains ⛈. I appreciate you for being with me. I know you have a million different things to do. But you decided to spend this time here with me. My deepest gratitude for your patience 🙏.

You can reach me anytime. It would mean A LOT if you followed my page on Facebook and shared it (and this website) with your friends. Thank you.

I look forward to serving you!


my signature

PS: If you didn’t have time to read the letter, here’s a gist. I’m a dad, husband, podcaster, copywriter, marketer, in that order. And I build (and help others build) relationship-driven personal brand businesses. Thank you for reading this, but I still hope you’ll read my letter in full – it just takes 2 minutes ✌️⏳.

Extra Stuff.

From time to time, I dabble with a few things that both interest me and keep my mind primed. Here are a few things I’m doing right now. Got a question, or share a common interest? You know how to reach me 🤠

1. Learning Spanish.

I am actively committed to learning Spanish. No, I don’t have a Spanish wife. I just have always loved the sound of this beautiful language. With this, I would’ve learned to speak in 3/5 of the world’s most spoken languages! Big shout-out to Duolingo. 🇪🇸

2. World History.

For a long time, my knowledge of history was that of what I learned in high school. But in recent times, I’ve been learning, listening, reading, consuming a lot of content on world history. There is so much we can learn from people and culture! A shout-out to The Pirate History Podcast. 🏴‍☠️ 

3. Haircutting & Styling.

Every time I visited a barber, my hands itched. I realized it was time I addressed this itch. Since then, I’ve been cutting my own hair (with a Wahl Trimmer) and that of my son and my dad. Recently I even gave my wife a fancy bob cut. Guess what? She loved it! 😇

4. Meditation and Workouts.

I’ve practiced Karate for over two decades (and have a 3rd-degree black belt in the Goju-Ryu style). I recently started doing meditation every day to help me stay focused and grounded. I also do regular workouts based on the programs at Athlean-X. 💪