So what do you think Apple has done for podcasters?And that question left me speechless. But thankfully, things have changed today. I woke up to find this email from Apple: Needless to say, I’m happy. No, not because Apple has now allowed podcasters to monetize their podcasts. But because they’ve started to make life a lot easier for podcasters. If you’ve been following the podcasting space, you might’ve noticed that Spotify crashed the gates in January 2019. It entered the podcasting scene and has done commendable work to get both media share and ear share. Ear share. That’s right. It’s not how many podcasts a directory has, but the number of ears it’s able to reach. Apple finally woke up to this:
Spotify’s U.S. podcast listenership will surpass Apple Podcasts for the first time this year when 28.2 million U.S. users will listen to podcasts on Spotify at least monthly, compared with 28.0 million via Apple PodcastsHere’s a link to this article.
What’s New With Apple Podcasts?As I read this email from Apple, I clicked on one of the links that took me to this page with all the new features. While I’ll let you explore the features yourself, here are the ones that really caught my attention:
- You can now set up subscriptions on your show.
- For the first time, you can track listener trends across episodes.
- Read reviews and ratings across regions.
- You can now create a channel for your brand.
- Finally, Apple now offers podcasters a way to market their shows with embedded players, QR codes, and a couple of other ways.